Seven Insights About Wedding Registry Attitudes

​Field Agent, the pioneer in mobile audits and research, recently surveyed 100 brides-to-be about their attitudes and behaviors toward the wedding registry. They engaged brides on several important topics, including the use of universal registries and recent changes to Amazon’s registry.

A few facts from the survey:

• Two-Thirds of the brides surveyed are registered at Target (the #1 response)
• Forty-seven percent of brides said their fiancé was either extremely or very involved in registering for wedding gifts
• Fully 70% of respondents in our survey said they’re extremely likely to use a smartphone for some of the wedding registry process. In fact, 94% are at least moderately likely.
• After describing recent improvements to Amazon’s bridal registry (e.g., universal registry, gift-giver tracker), they asked, “Based on what you already knew about Amazon and the changes just described, how appealing do you find the newly revamped Amazon bridal registry?” A convincing 86% responded extremely or very appealing, and only 2% said not very or not at all appealing.

​ More insights can be found here. Happy Wedding Planning!

Photo by:Trent & Dara Of Trent Bailey Photography